Skip to main content
« Insights

Yahoo Finance Announces Potentia’s Shift to a Fee-Based, Fiduciary Service Model

Yahoo Finance recently announced that Potentia Wealth is shifting to a purely fee-based, fiduciary service model. According to the publication, this new structure institutionalizes Potentia’s constant dedication to putting clients first in every decision and only offering advice that helps them reach their financial goals.

The publication reports that since Potentia’s founding in 2014, the firm has grown to $420 million in assets under management, 300 client families and has partook in five acquisitions. Effective in January 2022, this change in structure is part of a series of steps Potentia is taking to meet the growing demand for independent, fee-only advice among wealthy families.

“We’re seeing a significant shift in the wealth management landscape. People are seeking independent, fee-only, fiduciary advice as an alternative to traditional banks and brokerage firms that have conflicts of interest and sales-based compensation models,” Potentia Wealth CEO and Private Wealth Advisor Kevin Swanson tells the publication.

“We believe that clients are best served in a fee-only relationship,” Swanson adds. “This model institutionalizes what we’ve always done since the founding of Potentia: put our clients first, no matter what. The independent, fee-only model removes potential conflicts of interest that are inherent with brokerage firms and banks.”

Click here to read the entire Yahoo Finance announcement.

Your family financial health is the goal.

The simple, powerful reason to focus on your financial health is to take good care of yourself and the ones you love. We’ll help you do both.